A content management system, often abbreviated as CMS, is software that helps users create, manage, and modify content on a website without the need for specialized technical knowledge.
In simpler language, a content management system is a tool that helps you build a website without needing to write all the code from scratch (or even know how to code at all).
Instead of building your own system for creating web pages, storing images, and other functions, the content management system handles all that basic infrastructure stuff for you so that you can focus on more forward-facing parts of your website.
Here are some key benefits of using a CMS to run your business website.
1. It's easy for the non-technically minded.
Not all users have the same comfort level with technology, but the basic CMS functions of writing and publishing content, and slightly more advanced ones of adding media are usually easy for everyone to grasp.
In fact, anyone who can use word-processing software can use a CMS for the basic functions – so you don't even have to spend much time on training.
2. It allows multiple users.
In a business, there are many people who can have input into your website, from those who add product pages to those who produce blog posts for your content marketing efforts.
A CMS makes it easy to manage roles and publishing permissions for all these users so that only those you allow can publish content and content only goes live when you're ready.
3. It streamlines scheduling.
Related to that, any decent CMS will give you an at a glance view of the status of all content, whether it's live, being reviewed or a draft. That doesn't just apply to blog posts but to product pages and other website pages. It allows you to assign tasks and check that they have been done.
And it's easy to integrate planned content with your marketing plan so that everyone knows what's happening when.
4. It improves site maintenance.
Need to change something on your site?
Without a CMS, that can mean having to trawl through hundreds of pages, making changes on each one.
With a CMS, the underlying architecture is the same so you can make maintenance changes, update the CMS software and add functionality without breaking the site.
In fact, with the right CMS, it may keep itself up-to-date automatically.
I hope this information will be helpful!
Mark Wilson
